Making the Case for Product Value – Understanding Health Care Decision-Making

Organization: bizi, LLC

Created by: bizi e-Learning


Learning Objectives:

To effectively identify, demonstrate and communicate product value, life science manufacturers must deeply understand health care decision objectives, contexts, and the resulting evidence needs. In this course, you will learn:  

1.The decision contexts of health care resource allocation   

2.The similarities and differences between Evidence-Based Medicine (EBM), Comparative Effectiveness Research (CER) and Health Technology Assessment (HTA). You’ll also become knowledgeable about the critical health care decision questions they address 

3.The evidence needs of health care resource allocation decisions and why do they differ from those for regulatory approval 

4.The limitations of Randomized Controlled Trials (RCTs) and the demand for Real-World Evidence (RWE)   

5.The implications for how life science manufacturers identify, demonstrate and communicate product value  


45 minutes


6 months.